From Chapter 1:
Every one knows the legend of the water (or beer) thrown over Sir Walter by his servant when he first saw his master smoking, and imagined he was on fire. The story was first associated with Raleigh by a writer in 1708 in a magazine called the British Apollo. According to this yarn Sir Walter usually "indulged himself in Smoaking secretly, two pipes a Day; at which time, he order'd a Simple Fellow, who waited, to bring him up a Tankard of old Ale and Nutmeg, always laying aside the Pipe, when he heard his servant coming." On this particular occasion, however, the pipe was not laid aside in time, and the "Simple Fellow," imagining his master was on fire, as he saw the smoke issuing from his mouth, promptly put the fire out by sousing him with the contents of the tankard. One difficulty about this story is the alleged secrecy of Raleigh's indulgence in tobacco. There seems to be no imaginable reason why he should not have smoked openly. Later versions turn the ale into water and otherwise vary the story.

From Chapter 7:
The non-smokers were the men of fashion and those who followed them in preferring the snuff-box to the pipe. Sometimes, apparently, they chewed. A World of 1754 pokes fun at the "pretty" young men who "take pains to appear manly. But alas! the methods they pursue, like most mistaken applications, rather aggravate the calamity. Their drinking and raking only makes them look like old maids. Their swearing is almost as shocking as it would be in the other sex. Their chewing tobacco not only offends, but makes us apprehensive at the same time that the poor things will be sick," as they certainly well deserved to be. To chew might be "manly," but it will be observed that smoking is not mentioned. No reputation for manliness could be achieved by even the affectation of a pipe. Similarly, in Bramston's "Man of Taste," various fashionable tastes are described, but there is no mention of tobacco.